The Romero Firm LLC
New York City immigration law firm · Marketing Coordinator & AI Group Member
Bridging the Gap
The Romero Firm faced a critical disconnect between the firm and its primarily Spanish-speaking client base. Social media was attorney-centric and failed to connect with the community.
Clients arrived underprepared for appointments, creating bottlenecks and overwhelming paralegals with repetitive inquiries.
Full Bilingual Marketing + AI Automation + Brand Strategy
~40%
Better Client Prep
Spanish-Language Client Newsletter
"Prepárese para su cita"
Bilingual appointment-prep checklist that improved client preparation rates by approximately 40%, reducing paralegal follow-up time.
24/7
Bilingual Coverage
Claude-Powered AI Legal Assistant
AI Group Initiative
Built an AI-powered assistant using Claude to handle common client inquiries, providing 24/7 bilingual support and reducing paralegal workload.
3x
Faster Intake
Go High Level Automation
CRM & Workflow
Implemented Go High Level automation for client intake, follow-ups, and appointment reminders — streamlining the firm's marketing operations.
2
Brand Identities
Dual-Brand Social Media Strategy
Content & Brand
Created a comprehensive social media strategy balancing attorney personal branding with firm-wide presence across platforms.
AI Paralegal Assistant
A Claude-powered virtual assistant designed to handle routine client inquiries in both English and Spanish, dramatically reducing paralegal workload while improving client experience.
24/7 Bilingual Chat
English & Spanish support around the clock
Secure Authentication
Client-verified access to case information
Privacy Filter
Sensitive data protection and compliance
Phased Rollout
Gradual deployment with feedback loops
My Journey
Marketing Coordinator & AI Group
The Romero Firm LLC · New York City
Marketing Assistant
The Romero Firm LLC · New York City
IT & Digital Media Advisor
Loyola University Chicago · Chicago
Freelance Makeup Artist
Self-Employed · Certified at 16