Emilia Serrano
+1 (872) 258-6591 · emiliaaserranoo@hotmail.com · linkedin.com/in/emilia-serrano
Professional Summary
Digital marketing professional with an MS in Marketing & Data Analytics and bilingual fluency in English and Spanish. Experienced in building multicultural marketing strategies, launching client-facing communications, managing digital content channels, and integrating AI-powered automation into real workflows. Adept at translating data insights into actionable campaigns that drive engagement and brand growth.
Experience
Marketing Coordinator & AI Group Member
The Romero Firm LLC — New York City, NY
- Conceptualized and launched the firm's first Spanish-language client newsletter — including an original 'Prepárese para su cita' document checklist section — improving client preparedness by ~40% and reducing repetitive paralegal inquiries.
- Developed a comprehensive Social Media Strategy proposal featuring dual-brand architecture, platform-specific content plans, competitive analysis, and a 90-day growth roadmap, presented directly to firm leadership.
- Serve as a core AI Group member: trained paralegals on Claude AI for legal task management and workflow automation, reducing form and template completion time to under 30 minutes per task.
- Launched an internal staff newsletter keeping 80% of firm staff consistently informed on immigration news and attorney-published content, improving team alignment and proactive client communication.
- Manage all digital marketing channels — social media, email campaigns via Go High Level, and bilingual branded collateral — maintaining a consistent brand voice across English and Spanish audiences.
Marketing Assistant
The Romero Firm LLC — New York City, NY
- Built the firm's marketing function from the ground up — establishing content workflows, branding standards, and digital outreach strategy for a predominantly Spanish-speaking immigrant client base.
- Completed hands-on legal assistant training to develop deep familiarity with firm operations, immigration case workflows, and client needs — directly informing more effective and culturally resonant marketing strategy.
- Conducted audience research to identify trends and behavioral insights within multicultural communities, shaping campaign messaging and communication strategy.
IT & Digital Media Advisor
Loyola University Chicago — Chicago, IL
- Produced branded marketing materials (brochures, flyers, event collateral) using Adobe Creative Suite, advising campus departments on visual storytelling and audience-aligned design.
Manager Assistant
ORICORP S.A. — Guayaquil, Ecuador
- Expanded the distribution network by 20% through retailer partnerships built on tailored product presentations and sustained relationship management.
Freelance Makeup Artist & Content Creator
Self-Employed — Guayaquil, Ecuador
- Built and managed a social media presence across Instagram and Pinterest, creating original beauty content and growing an engaged audience during a period of peak digital growth.
- Collaborated with independent beauty creators on co-branded content, gaining hands-on experience in influencer partnerships, community engagement, and organic audience building.
Education
MS, Marketing & Data Analytics
Loyola University Chicago · Quinlan School of Business · Aug 2025
BBA, Marketing
Loyola University Chicago · Quinlan School of Business · May 2024
Academic Award Scholarship
Awarded August 2022