Emilia Serrano
I'm a bilingual digital marketing professional based in New York City. I hold an MS in Marketing & Data Analytics and a BBA in Marketing — both from Loyola University Chicago's Quinlan School of Business.
My work lives at the intersection of cultural fluency, beauty branding, and data-driven strategy. I craft marketing campaigns that speak authentically to diverse audiences while delivering measurable results.
My Background
As a first-generation Latina growing up bilingual, I've always understood the power of language in building connection. My career spans from freelance makeup artistry to marketing coordination at an NYC immigration law firm — each role deepening my ability to bridge cultural divides through strategic communication.
My Passion
Beauty has always been my language. As a certified makeup artist since age 16, I learned to see every face as a story waiting to be told. That same eye for aesthetics now drives how I approach brand identity, content creation, and visual storytelling in the digital marketing space.
Where It All Started
My passion for branding started at 16 when I became a certified makeup artist. Working with clients taught me the art of personalization, understanding what makes someone feel seen — a skill I now apply to building culturally resonant brand stories.
Loyola University Chicago
Quinlan School of Business
MS in Marketing & Data Analytics
Quinlan School of Business · Loyola University Chicago
BBA in Marketing
Quinlan School of Business · Loyola University Chicago